~ Our Team ~
Senior Living Asset Management was founded by Derick Deeter in 2014 to provide full service senior living operations consulting, property management, development services, and construction management. From concept through disposition our team takes pride in creating partnerships that are beneficial to all parties. No matter the service we provide, it is always about your needs as an owner and developing your brand. Our approach balances the needs of the residents, the business and the property.
Derick Deeter
Founder / Chief Executive Officer
Derick has dedicated over 35 years to the senior care industry, cultivating a wealth of experience that spans operations, ownership, and construction. His comprehensive understanding of the field, paired with his hands-on approach and strategic vision, inspired him to establish Senior Living Asset Management in 2014.
Throughout his career, Derick has demonstrated a profound commitment to enhancing senior living environments, combining his expertise in management and facility development to create high-quality, resident-focused communities. His educational foundation includes a Bachelor’s Degree in Gerontology from The University of South Florida, reflecting his deep-rooted passion for elder care.
In addition to his academic credentials, Derick holds a diverse range of professional qualifications, including being a Licensed Nursing Home Administrator and an Assisted Living CORE trained Administrator. His multifaceted skill set is further complemented by his certification as a Florida State Certified General Contractor, underscoring his capability to oversee complex projects from concept to completion.
Ashley Peters
Executive Vice President of Operations
Ashley is an experienced Vice President of Operations with a proven track record of driving operational excellence and achieving strategic business objectives. She is highly effective in building and leading high-performing teams, implementing process improvements, and delivering exceptional results. She is a licensed nursing home administrator with over 15 years of experience in the Long Term Care Industry. Some of her accomplishments are successful annual deficiency, free annual surveys, Joint Commission accreditations, and census development to increase overall evaluation of centers profitability, expense, and labor management to meet and exceed budget expectations. In her off time she enjoys cooking, baking, and spending time with her two children and family.
Casie Wittenmyer
General Manager
Casie brings over 20 years of experience in the accounting field. After earning her Bachelor of Science in Accounting, she advanced through a variety of roles that deepened her expertise across multi-industry financial operations.
Casie joined Senior Living Asset Management as Finance Director, where she led key financial initiatives and supported strategic decision-making. Her proven leadership and deep understanding of operations led to her promotion to General Manager.
Richard Hunter
Controller
Richard has worked in the accounting profession since 1999, when he launched his own firm. He holds dual bachelor's degrees in Business Management (Materials Management) and Accounting, providing a strong foundation for his diverse career.
Richard’s unique combination of entrepreneurial experience and work within accounting departments across various industries has equipped him with broad knowledge and deep insight into financial operations.